By Danny Williams, Managing Director, Pioneer Trading.
Danny Williams likes to jar people. So much does he enjoy winding people up, he has written columns in three industry magazines, including this one, having churned out an estimated 250 such pieces over a period of more than a dozen years; he is well practiced at airing his views.
He does speak with authority, having spent more than 35 years in window and door sales, manufacturing windows, doors and insulated glass units, and installing residential and commercial contracts. Love him or hate him, he is disappointed to have received just one complaint about his scribblings, bizarrely from someone outside of the industry.
Refreshingly, Danny tends not to use his regular columns to sell his own products, which is a strong reason for his popularity with editors. And when he does, he uses his own example essentially to make a wider point, such as when he feels something is out of step commercially.
A very good example of this was his decision to challenge the composite door market that he believes to be dominated by a handful of brands that are not only poor in manufactured quality and performance, but which also then equally let customers down with poor back up service. So enraged did Danny become by this, he decided to source his own range of composite doors, by Polish manufacturer Gerda.